Hottest Toy Trends of 2025 to be Unveiled at Toy Fair®

January 16, 2025 | The Toy Association's "Toy Trends Briefing," taking place on opening day of Toy Fair®, promises to be a must-see unveiling of the hottest toy trends and consumer shopping insights that will shape the year ahead. The briefing is meant to provide media, buyers, and other Toy Fair guests with new data and insights into evolving consumer preferences and play patterns that will influence purchasing decisions throughout the year.

Taking place from 1 to 2 p.m. on Saturday, March 1, the Association’s team of trend experts will offer Toy Fair attendees a first look at its top product trends of 2025 and discuss the latest developments in play with examples straight from the show floor. The presentation will be supported by new stats from a survey of U.S. parents conducted by Wakefield Research on behalf of The Toy Association.

The Toy Association's team of trend experts meets with hundreds of global toy companies throughout the year to track the latest developments in toys, play, and youth entertainment, as well as parallel industries and cultural trends.

Free and open to all Toy Fair attendees, the briefing will take place in the General Session Theatre (Room 1E09) of the Javits Center. More information about the presentation and the full range of Toy Fair University educational programming is available here.

For more information about The Toy Association’s trend activities, visit www.ToyAssociation.org/trends.

Toy Fair® will take place March 1 to 4, 2025 at the Javits Center in New York City. Attendee registration and hotel bookings are now open. Limited space is available to secure a spot to exhibit. Visit ToyFairNY.com to learn more.