Latest Trend Hunter Report Explores the Future of Tourism

January 15, 2025 | Toy Association members can now access a complimentary new Trend Hunter report that explores a shift in the tourism industry that caters to consumer preferences of authenticity, wellness, affordability, and personalization. From experiential retail opportunities to the rising popularity of phone-free travel and entertainment experiences, the report dives into the ways brands are adapting to meet consumer demands for meaningful, immersive trips while keeping budgets and convenience in mind.

Some examples highlighted in this report include:

• Fashion Cafes — Luxury fashion labels are opening dedicated restaurants and cafes within their boutiques to transform shopping into a full-blown experience and foster in-person connections. This experiential retail approach attracts more tourists looking for immersive and unique shopping experiences, but it also keeps them interacting with a brand longer. For example, luxury brand Dior opened a dedicated café at its Shanghai Boutique in 2023, where consumers can take a shopping break during their visit to the store by indulging in high-end beverages and treats. The cafe also hosts exclusive events and pop-up exhibitions, showcasing the latest Dior collections and providing a unique cultural experience to visitors.

• Phone-Free Experiences — Phone- and social media-free travel and entertainment experiences are encouraging customers to enjoy the moment rather than documenting it, aligning with the growing consumer interest in wellness and digital detoxing. As a result, hospitality brands are starting to prioritize customer engagement in-person. This Never Happened is a music festival concept created by American DJ and producer Lane 8 — and is a completely phone-free experience. The festival encourages attendees to be fully present in the moment and connect with the music and each other, free from distractions brought on by social media connectivity. Shows like this are increasingly gaining popularity as they place more focus on the music itself and fostering a sense of community.

This report is the latest in a series from Trend Hunter that is exclusive to Toy Association members. These reports offer in-depth perspectives and trends in various areas related to the toy industry and youth markets to help spark unique ideas. For additional relevant trends, members can click on the report’s consumer insights examples, scroll down, and click the images for further information.

TrendHunter.com has accumulated nearly 3 billion views from more than 100 million visitors. The data research company helps clients “Dive Deeper,” “Work Smarter,” and “Save Effort” in order to increase the overall success of their companies and brands.