Leverage these Media Opportunities at Toy Fair® 2025

January 24, 2025 | Toy Fair® exhibitors can boost their press outreach and generate media buzz by leveraging the following resources for the show, taking place March 1 to 4 at the Javits Center in New York City.

“Each year, hundreds of media professionals come to Toy Fair to discover the latest innovations and products shaping the toy industry,” said Adrienne Appell, executive vice president of marketing communications at The Toy Association™. “Maximizing media exposure at the show is key to driving brand awareness and product visibility. By utilizing these resources, exhibitors can connect with press, amplify their messaging, and make a lasting impact at the show and beyond.”

Amidst the bustling atmosphere, exhibitors will find an array of opportunities to connect with members of the global press, including journalists and digital influencers. Whether you're a seasoned participant or a first-time exhibitor, here are some valuable tips to maximize coverage and make the most out of your time at Toy Fair:

• Free Collateral Slots on Exhibitor Directory Profile
  New for this year, enjoy two complimentary “collateral” slots for your online Exhibitor Directory profile, no matter your listing level on Map Your Show. Adding content like press releases, product catalogues, or multimedia to your profile enhances your visibility and helps media and buyers engage with you and become more familiar with your brand. Importantly, the link to all exhibitor collateral is featured in the Toy Fair Online Press Room, which is promoted to media before, during, and after Toy Fair.

To upload your content, simply log in to the Exhibitor Resource Center, go to the "Complete Your Profile" section, and click the blue "Collateral" heading to add your assets. Additional press services, from posting press releases to wire service distributions, are available from PR Newswire for a fee; reach out to Erienne Muldoon for more information.


• Annual Product Preview
  (Deadline to Book: January 31, 2025)
  Toy Fair’s annual Product Preview will take place on Friday, February 28 from 8:30 a.m. to 4:30 p.m. in the Press Center at the Javits Center. This is a great opportunity for companies to share information about their key drivers so that the Toy Fair PR team can educate media about products and companies at the show. For more information or to schedule an appointment, contact The Toy Association’s Janis Zegman. Preference is given to Toy Association members on a first come, first served basis.
  
  Companies participating in the Product Preview will be able to provide one product image for a “new product showcase” video loop that will play in the Press Center throughout the show. Additional information will be provided when your appointment is confirmed.
  
  
• Additional PR Resources
  Be sure to view the PR Bootcamp Webinar, which provides helpful tips related to Toy Fair PR, including building a media list, creating a press kit, and other resources at the show.

 

For any questions regarding media relations at the show, contact Kristin Morency Goldman, The Toy Association’s senior director of strategic communications.

Toy Fair® will take place March 1 to 4, 2025 at the Javits Center in New York City. Attendee registration and hotel bookings are now open. Limited space is available to secure a spot to exhibit. Visit ToyFairNY.com to learn more.