March 27 Webinar: New Market Research on the 2025 American Kid Consumer

March 12, 2025 | During an upcoming Toy Association webinar, participants will learn key findings from new research conducted by BrandTrends on U.S. kids’ behavior, including their daily routines, digital and screen preferences, and more. The session, which expands upon the information shared during a Toy Fair® University presentation at Toy Fair 2025, will also highlight parent and gift-giver shopping trends to equip toy companies with the latest information to help increase sales in the U.S. toy market.

Taking place Thursday, March 27 at 2 p.m. (Eastern), “The 2025 American Kid Consumer: What Companies Should Know About U.S. Toy Consumers and Kids’ Routines and Media Lives” will examine top-level findings by market research consultancy BrandTrends on opportunities, obstacles, and key success factors for growth in the U.S. toy market in 2024. To help toy companies understand how best to position their product lines, the hour-long session will explore children’s weekly routines and playing habits, time spent watching TV and streaming services, their relationships with digital apps, virtual reality and the metaverse, kids’ reading habits, pocket money spend, and more. It will also review data on parent shopping habits.

Registration is now open. The webinar will be presented by Philippe Guinaudeau, CEO of BrandTrends. Anne McConnell, The Toy Association’s senior director of market research & educational initiatives, will moderate.

The session is open to Toy Association members at no cost; non-members may join for a $99 registration fee. It is specifically recommended for toy executives and staff responsible for development, sales, marketing, and research.

Questions about this webinar and other educational opportunities The Toy Association™ offers may be directed to Anne McConnell, senior director of market research & educational initiatives.