Meet with The Toy Association’s Trends Team During LA Fall Preview® Market Weeks

the toy association trends logoJuly 23, 2025 | Will your company be showing 2026 product in Los Angeles this fall? Be sure to schedule a meeting with The Toy Association’s trends team to showcase your latest launches and line extensions. Insights gathered during these appointments inform the Association’s annual “Toy Trends Briefing” at Toy Fair® and will be used throughout next year in media and influencer outreach, including national TV and print opportunities. All embargoes will be honored.

Companies interested in participating must book an appointment by August 31. Appointments are scheduled on a first come, first served basis, with priority given to Toy Association members.

Here’s what you should be prepared to discuss in your meeting:

  • A quick overview of your newest or standout products
  • Key themes or trends you’re seeing in your category

“These confidential product preview meetings are a critical part of how we identify and amplify the trends that will shape the year ahead,” said Kristin Morency Goldman, senior director of strategic communications at The Toy Association. “The products we review often become part of our trend stories and recommendations to the media for months to come, giving companies additional exposure well beyond our trends presentation at Toy Fair.”

The trends team will be in town during the LA Fall Preview® Market Weeks (September 8 to 19), meeting with tenants at The Toy Building in El Segundo, as well as companies with showrooms in LA.

Showrooms in The Toy Association’s Toy Building in El Segundo will open September 1, 2025. LA Fall Preview® Market Weeks, featuring dedicated educational and networking activities, will take place from September 8 to 19. Click here for more information.