Reaching the Next Generation Through Mobile Gaming (Webinar)

April 16, 2025 | An upcoming Toy Association webinar will cover how brands can effectively and safely engage with the highly influential Gen Alpha audience to increase brand awareness and toy sales. Registration for this webinar is now open.

Taking place Thursday, May 8 at 2 p.m. (Eastern), “Reaching Gen Alpha: Effective Mobile Gaming Strategies for Toy Advertisers” will address key topics like creating safe, COPPA-compliant campaigns on digital gaming platforms. In addition, actionable strategies and the latest trends this session will highlight includes:

• Key findings from Precise TV’s 2025 PARK report on mobile gaming and Gen Alpha buying behaviors
• How toy companies can build authentic connections with young audiences in a digital-first world
• The role of mobile gaming in the evolving toy advertising landscape
• Best practices for toy brands to create interactive, playable ads that capture attention
• How to leverage AI and contextual targeting for safe, COPPA-compliant campaigns
• Innovative measurement tools to track and optimize your campaign performance

The webinar will be presented by Precise TV’s Chief Commercial Officer Denis Crushell. Anne McConnell, The Toy Association’s senior director of market research & educational initiatives, will moderate.

The session is open to Toy Association members at no cost; non-members may join for a $99 registration fee. It is specifically recommended for those in marketing, digital marketing, and media planning. Whether you're a senior leader or part of a digital marketing team, this webinar will provide you with the insights needed to increase sales via mobile gaming audiences, safely and effectively.

Questions about this webinar and other educational opportunities The Toy Association™ offers may be directed to Anne McConnell, senior director of market research & educational initiatives.