The Toy Association™ & Clamour Open Submissions for Spring 2025 Influencer Choice List

Toy Companies are Invited to Submit Products for Consideration by April 11

NEW YORK, NY | March 25, 2025 — Toy and game companies are invited to submit their new products for the spring and summer season to be voted on by leading influencers with millions of social media followers and monthly views. The influencers’ top picks will be named to the official “Best of Spring & Summer 2025 Influencer Choice List,” presented by The Toy Association™ and powered by Clamour.

"Many of today’s kids and parents are turning to creators on social media to discover the hottest new toys and games," said Kristin Morency Goldman, senior director of strategic communications at The Toy Association. "This program offers brands a unique opportunity to get their toys in front of the digital creators who truly influence purchasing decisions — and have a shot at being named to the Influencer Choice List!”

Top influencers from the Clamour network will be casting votes for their favorites among the submitted products. Participating influencers will be required to have a minimum monthly following of at least one million views on their main platform and a social reach of more than half a million followers. They will review each submitted product’s details (including photos and physical product, if available), before voting for their top picks. Voting will take place online. No employees or representatives of Clamour nor The Toy Association will have any role in determining the selected products.

"Consumers rely on creators they trust to cut through the clutter," said Victoria Fener, COO of Clamour. "This initiative helps spotlight quality, creativity, and innovation in toys — directly from the people who engage with families every day online."

The cost to nominate a product is $249 for Toy Association members and $299 for non-members. There is a fee of $149 for each additional product submitted by the same company. The “Best of Spring & Summer 2025 Influencer Choice List” will be unveiled in May and the deadline for submissions is Friday, April 11, 2025 at midnight (Eastern).

For more information about the “Best of Spring and Summer 2025 Influencer Choice List” powered by Clamour, contact Clamour’s Victoria Fener or Jonathan Katz.

About The Toy Association™  toyassociation.org / toyfoundation.org / peopleofplay.com / thegeniusofplay.org / playsafe.org
Founded in 1916, The Toy Association™, Inc. is the business trade association representing all businesses involved in creating and delivering toys and youth entertainment products for kids of all ages. The Toy Association leads the health and growth of the U.S. toy industry, which has an annual U.S. economic impact of $157.5 billion, and its roughly 900 members drive the annual $42 billion U.S. domestic toy market. The Toy Association serves as the industry's voice on the developmental benefits of play and promotes play's positive impact on childhood development. The organization has a long history of leadership in toy safety, having helped develop the first comprehensive toy safety standard more than 40 years ago, and remains committed to working with medical experts, governments, consumers, and the industry on ongoing programs to ensure safe and fun play.     

As a global leader, The Toy Association produces the world-renowned Toy Fair™ in New York City; hosts marketplace activities in Los Angeles; engages in state, federal, and international advocacy on behalf of its members; supports the inventor and design community through People of Play™ and its numerous assets and events, including the consumer-facing Chicago Toy & Game Fair; sustains the Canadian Toy Association; acts as secretariat for the International Council of Toy Industries and International Toy Industry CEO Roundtable; and chairs the committee that reviews and revises America's widely emulated ASTM F963 toy safety standard. The Toy Association's philanthropic arm is The Toy Foundation™, a 501 (c)(3) children's charity that acts as the uniting force for the collective philanthropy of the toy industry. To date, The Toy Foundation has delivered the joy of play to 33 million children in need worldwide.

About Clamour  clamour.co
Clamour is a trusted influencer marketing resource for elite brands and the video influencer community. Since launching in 2016, Clamour has innovated experiential marketing in the toy industry with its annual Clamour Summit, a three-day networking retreat for over 300 top-tier video influencers, industry thought leaders, and toy brands. Clamour Summit influencers have a combined reach of over 7 billion and each year’s video content generates more that 500 million earned views. Clamour events regularly host global launches of new product lines and allow brands to form priceless personal relationships with influencers for future collaboration. Past toy sponsors include Spin Master, Mattel, Hasbro, ZURU, Nintendo, PlayMonster, Moose Toys, YULU, WowWee, MGA Entertainment, Bandai, Goliath Games, Jazwares, JAKKS Pacific, Beverly Hills Teddy Bear, Redwood Ventures, and Zing Toys.