The Toy Association™ Unveils LA Fall Preview® Event Lineup
July 28, 2025 | The Toy Association™ has announced the slate of events taking place during the LA Fall Preview® Market Weeks, taking place September 8 to 19 in Los Angeles. The lineup complements buyer-seller meetings taking place during the Fall Preview period in showrooms at the new Toy Building (101 Continental Boulevard) and throughout LA.
“For the first time, The Toy Association is anchoring fall preview activity with a central hub — our brand-new Toy Building in El Segundo — and surrounding it with a lineup of events designed to bring the industry together,” said Kimberly Carcone, executive vice president of global experiences at The Toy Association. “From seminars and networking events to philanthropic initiatives and more, we’re creating an experience that reflects the energy, innovation, and spirit of the toy industry. This marks the beginning of a new chapter as The Toy Association evolves to meet the needs of a changing industry.”
Mark your calendars for the events below:
Monday, September 8
Opening Night Industry Party | The Toy Building, 101 Continental Boulevard | 5 p.m. | RSVP here
Kick off our market weeks and celebrate the grand opening of The Toy Association’s new Toy Building with drinks, hors d’oeuvres, and networking with fellow toy professionals. Registration is complimentary but is required.
Tuesday, September 9
Toy Association Member Forum | The Toy Building, 101 Continental Boulevard | 11 a.m. | No registration required
Toy Association members are invited to join the Association’s senior leadership, including Greg Ahearn, president & CEO, to hear the latest updates on Association initiatives, including regulatory affairs, experiences, and membership services. The forum provides members the opportunity to share their feedback and ideas, and network with other companies.
The Toy Foundation’s Golf & Give FUNdraiser | Topgolf El Segundo | 6 p.m. | Secure Your Ticket
Join The Toy Foundation for a night of friendly competition and giving back. Golf experience is not required — whether you're swinging a club or simply enjoying the evening with industry peers, your presence helps make a meaningful difference to support children in need. Sponsorship opportunities are also available.
Wednesday, September 10
The Future of Licensing Executive Summit | The Toy Building, 101 Continental Boulevard | 2 to 7 p.m. | Register here
Presented by X Tracks, this one-day summit explores the trends reshaping the licensing world through panels, keynotes, and fireside chats — all paired with curated networking opportunities that connect entertainment, innovation, and retail.
Endless Summer Happy Hour | The Toy Building, 101 Continental Boulevard | 5 p.m. | RSVP here
Relax after a day of meetings with a beach-themed happy hour featuring street tacos, grilled skewers, frozen margaritas and daiquiris, music, and more. Registration is complimentary but is required. This event is sponsored by DeForest Search, powered by Talento.
Thursday, September 11
Women in Toys, Licensing & Entertainment’s 2025 Wonder Women Awards | The Beverly Hilton | 6 p.m. | Secure Your Ticket
The 2025 Wonder Women Awards will shine a spotlight on the women whose vision, leadership, and commitment to excellence and innovation are making a lasting impact on the toy industry.
Tuesday, September 16
Spielwarenmesse Dialogue | The Toy Building, 101 Continental Boulevard, Floor 10 | 11 a.m. | No registration required
Join Christian Ulrich, board spokesperson at Spielwarenmesse eG, for an exclusive preview of the 2026 Spielwarenmesse in Nuremberg.
Networking Night | 1960 Grand Ave. | 5 p.m. | No registration required
Visit 1960 Grand Ave. in El Segundo for a casual happy hour with colleagues and complimentary tacos and margaritas.
Wednesday, September 17
Industry Insights: Circana Fall Update | The Toy Building, 101 Continental Boulevard, Floor 10 | 3 p.m. | No registration required
Join Juli Lennett, vice president and industry advisor at Circana, for an exclusive look at Q4 consumer insights, market trends, and more.
The schedule will also include a networking event hosted by People of Play, with more information forthcoming. Be sure to check back often as new events are added in the lead-up to market weeks.
Visit toyassociation.org/lafallpreview for more information.