Toy Companies are Coming Together at the TOTY® Awards to Deliver Play to Children in Need
February 18, 2025 | At the 25th Toy of the Year® (TOTY®) Awards, companies from all corners of the toy industry will come together to support a shared cause to deliver play to children in need. Taking place February 28 at Cipriani 42nd Street in New York City, the TOTY Awards gala is a critical fundraiser for The Toy Foundation™ (TTF) to sustain and expand its work to deliver toys and fund play-focused grants year-round.
TTF extends a special thank you to this year’s event sponsors, whose banner-level commitments create more joy, comfort, and relief for children when they need it most.
- Presenting Sponsors: Amazon, Hasbro, and Mattel
- Vision Sponsors: Bandai Namco Foundation of America, BBC Studios, Build-A-Bear Workshop, Cra-Z-Art, Jazwares, Just Play, The LEGO Group, Moose Toys, PMI Kids World, Spin Master, and VTech Electronics
- Mission Sponsors: Beacon Media Group, Blue Plate Media Services, Circana, Kess Co., Kidoodle TV, The Op Games, Paramount, Precise.TV, Radio Flyer, Thames & Kosmos, and Zigazoo
“We are grateful for the support of our sponsors and to all who have donated and will be bidding on auction items through Toy Fair®,” said Pam Mastrota, executive director for The Toy Foundation. “The TOTY Awards ceremony is our biggest fundraiser of the year, and when we come together to give, it has a lasting impact on the children we serve.”
TTF has delivered toys to 34 million children, providing comfort and joy in times of need, including after a natural disaster and during the holiday season. Additionally, TTF has helped improve pediatric care for more than 500,000 hospitalized children by funding emotionally impactful play-based projects.
There are opportunities for companies and individuals alike to support The Toy Foundation, including:
All event proceeds support TTF’s work to deliver play to children in need — and every dollar makes a difference.
The TOTY Awards celebration is the industry’s night to come together to honor the “best of the best” toys, games, and properties; celebrate the inductees into the Toy Industry Hall of Fame; and raise funds to support children in need. A limited number of tickets are available for purchase here.
To discuss year-round partnership opportunities or sponsoring future Toy Foundation fundraisers, contact TTF’s Executive Director Pam Mastrota.
To learn more about and support The Toy Bank, visit ToyFoundation.org or contact TTF staff.