Toy Fair® Exhibitors: Book Your Product Preview Appointment Today

January 6, 2025 | The annual Toy Fair® Product Preview provides exhibitors with an exclusive platform to showcase their key drivers and collaborate with the Toy Fair PR team ahead of the show (taking place March 1 to 4). This free opportunity maximizes exposure for exhibitors and plays a pivotal role in shaping the media narrative surrounding Toy Fair, including what top toy trends the press should look out for.

Taking place on Friday, February 28 from 8:30 a.m. to 4:30 p.m. in the Press Center at the Javits Center (now located on the show floor, Level 3, Booth 3145), the Toy Fair Product Preview will offer companies the chance to demonstrate their top priority products for the show, practice their media pitches, and be a part of the “New Product Showcase” video loop that will run in the Press Center during the show.

“The Product Preview is the perfect compliment to your company’s Toy Fair media strategy,” said Kristin Morency Goldman, senior director of strategic communications at The Toy Association. “Our team compiles all the product information gathered on that day so that we can assist media throughout the show by directing reporters to booths and toys of interest to their stories and promote all the exciting playthings and companies at Toy Fair.”

Companies interested in participating must reach out to The Toy Association’s Janis Zegman by January 31. Appointments for the Toy Fair Product Preview are scheduled on a first come, first served basis.

For any questions regarding media relations at the show, contact Kristin Morency Goldman, The Toy Association’s senior director of strategic communications.

Toy Fair® will take place March 1 to 4, 2025 at the Javits Center in New York City. Attendee registration and hotel bookings are now open. Visit ToyFairNY.com to learn more.