Be a part of The Toy Association’s new “Toy Building” in El Segundo!
Toy industry organizations from around the globe are invited to create their ultimate, year-round showrooms at “The Toy Building” by The Toy Association™, perfectly set in the heart of El Segundo’s toy district. Designed BY toy people FOR toy people, “The Toy Building” delivers in every way plus brings the added benefit of the backing of The Toy Association to help deliver results.
Location
The new Toy Building is located at 101 Continental Boulevard, conveniently based steps away from the U.S. headquarters of several global toy manufacturers and other top company showrooms. This new location creates a significant opportunity through a year-round showroom solution in the center of the emerging El Segundo toy district.
Showroom Space
“The Toy Building” by The Toy Association™ can accommodate companies of all sizes – from large companies to emerging toy businesses – that are looking for year-round showroom space in the center of a quickly developing manufacturer hub that is particularly active with buyer meetings every fall and spring.
- Long-term showroom space is now available for rent across four fully renovated floors, featuring 65 premium showrooms.
- Showrooms are ready for move-in on August 1, 2025.
- Suite sizes range from 475 to 1,920 square feet (or larger, by special approval only).
- Leases are available for 3 to 5 years, or longer.
- Flexible and functional options allow companies to build creative displays.
- Diverse design needs and budgets can be accommodated.
Unique to “The Toy Building,” The Toy Association will have a staffed office in the lobby offering free-of-charge, on-site support.
2025 LA Fall Preview Market Weeks
Mark your calendars for the 2025 LA Fall Preview market weeks, set for September 8 to 19, 2025. “The Toy Building” will officially open with two weeks of Toy Association-led marketplace activity throughout the LA Fall Preview, filled with networking events, educational sessions, philanthropy opportunities, and more to bring the vibrant global toy community together. Additional information to come.
Contact
For additional information or to schedule a tour, contact Andy Keimach, special advisor to the president & CEO of The Toy Association.