STEAM Accreditation

The  accreditation program is open to all toy companies and brands involved in the manufacture, design, and marketing of STEAM products for children. It is based on the criteria outlined in The Toy Association’s “STEAM Toy Assessment Framework”, which defines and details specific characteristics of a good STEAM (science, technology, engineering, arts, and math) toy for various age groups.

The Good Play Guide™ is the official accreditation body for the STEAM Accreditation Program. Founded by Dr. Amanda Gummer, who has a PhD in neuropsychology and over 20 years of experience working with children and families, the Good Play Guide uses a scientifically proven method to evaluate toys. Every toy submitted for evaluation is firstly tested by the important people – children. While the children play, they are observed by professionals who have been trained to carry out research with children in a robust and ethically responsible way. The toys are then evaluated by the Good Play Guide’s team of experts to ensure they meet the strict criteria set in The Toy Association’s “STEAM Toy Assessment Framework”.

Questions? Contact steam@toyassociation.org.

Apply for Accreditation

Please review the accreditation fees below prior to starting your application.

There is now an opportunity for bulk testing of similar products in a cost-effective way so you can look to accredit a whole range of products at once. Prices will depend on the number of products and the level of similarity between them. Please contact the Play Champions at the Good Play Guide to discuss your individual requirements.