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Registration:
Members: Free
Non-members: $99.00
Date & Time:
Thursday, April 17, 2025
2 to 3 p.m. (Eastern)
Objective:
This one-hour webinar will guide attendees through the critical steps for launching and scaling products at retail. It will cover how to assess product viability, develop a comprehensive marketing strategy, and execute effective sales and operations strategies to ensure success at both physical retail and digital channels, but with an emphasis on physical retail. This session is designed to help businesses understand how to sell to a retail buyer and empower them with the tools to win in a competitive marketplace.
Who Should Attend:
All product manufacturers, brand managers, marketers, and business development professionals interested in scaling products for retail, especially those who wish to improve their market position and grow within brick-and-mortar, digital, and social commerce spaces.
What You Will Learn:
- Selling to Retail Buyers: Discover the key differences between selling to retail buyers versus direct-to-consumer. We’ll guide you through effective strategies for connecting with physical retail buyers and understanding their unique needs.
- The Scale Cycle: Learn The Genesis Company’s proven 13-step process to successfully scale your product for mass retail. We’ll break down the three essential phases—assessment, preparation, and securing shelf space—and provide actionable insights for launching your brand in retail.
- Perfecting Your Pitch: Master the art of crafting a compelling pitch to retail buyers. We’ll walk you through the key components of a pitch deck and show you how to create a pitch that could land your product on retail shelves and drive significant growth.
Moderator:
Anne McConnell, senior director, market research & educational initiatives, The Toy Association
Presenters:
Dan Bowling, president, Toy’n around, a Genesis Company
Bowling serves as the President of Toy'n around, a Genesis Company, one of the industry's largest and most successful sales and representation agencies. Annually, his firm oversees more than $400 million in retail sales, managing a diverse portfolio of over 120 brands, across all channels.
The primary objective of The Genesis Company is to excel in all aspects of scaling consumer products across physical, digital, and social retail.
Chris Jensen, managing partner, The Genesis Company
Jen Zygmunt, managing partner, The Genesis Company
About Toy’n around, a Genesis Company:
For over two decades, Toy'n around has been a prominent figure in the industry, assisting some of the largest brands in the entire industry with their growth. The company's sole emphasis is on scaling consumer products across all channels of retail to help their partners grow, profitably.
They also aim to redefine success for their team, clients, and community through their “Create A Better Story” initiative, which has helped feed over 1 million children, saved 200 girls from human trafficking, funded counseling for 100 kids in homes with domestic abuse, and other transformative ventures .
Toy’n around, a Genesis company is a 3x winner of the Inc. Magazine’s “Best of” award and was just awarded the Pulse of Play award for the Sales Representative of the Year for 2024.