Webinar Access:
View the webinar & download the presentation
Presented on:
December 7, 2023
Objective:
This one-hour webinar sponsored by Red Points will explore proactive strategies toy brands can put into place to protect their revenue streams ahead of the holiday season.
Who Should Attend:
All toy professionals; the webinar is specifically recommended for individuals involved in marketing, product safety, brand management, IP law, brand protection, and advertising.
What You Will Learn:
During the holiday season, online marketplaces have become the go-to choice for consumers when it comes to purchasing toys. However, with an increase in sales comes new challenges. These include ensuring consumer safety while meeting the holiday demand, as well as monitoring marketplaces for infringing sellers and scam sites that may put your consumers at risk and lead to revenue losses.
Congress is exploring solutions like the SHOP SAFE Act, which continues to be advocated for by The Toy Association™. Until new regulations for marketplaces like those in the SHOP SAFE Act become law, toy brands will need to seek innovative solutions to fight counterfeits and infringing products sold online.
In this webinar you will:
- Hear from experts about their strategies to prevent negative reviews.
- Explore real-case examples of how fraudsters and scammers operate, as well as typical strategies they use to avoid detection, along with examples of common phishing scams targeting toy brands and insights gained from these attacks.
- Access examples of effective tactics that toy brands can employ to prevent malicious actors, not only safeguarding their brands but also reclaiming revenue lost to infringers.
- Discover how to develop clear and efficient procedures for initiating product recalls in the event of safety concerns.
Moderator:
Jennifer Gibbons, senior vice president of government affairs, The Toy Association
Presenter:
Daniel Shapiro, senior vice president of brand relationships and strategic partnerships, Red Points
After working at Macy’s and eBay, Shapiro joined Red Points to lead the company’s strategic partnership with ecommerce platforms, websites, IP firms, and other stakeholders. He was a senior manager of Brand Protection at eBay, where he led international teams in the disruption of counterfeits worldwide.