Register Now
Registration Fee
Members: Free
Non-members: $99.00
Date & Time:
Thursday, November 7, 2024
2 to 3 p.m. (Eastern)
Objective:
This webinar will give industry professionals an opportunity to learn about TikTok Shop and its intellectual property rights protection policies.
Who Should Attend:
It is specifically recommended for industry professionals who conduct online brand protection, rights owners, and online monitoring and enforcement services.
What You Will Learn:
During this hour-long webinar, attendees will learn about TikTok Shop as a distinctive social commerce platform, its IP protection measures, and the notice and takedown process. Presenters will provide a step-by-step guide for submitting a takedown request, along with tips for a successful brand protection experience. A Q&A session will follow.
Moderator:
Owen Caine, vice president of government affairs, The Toy Association
Presenters:
Alyssa Betz, Head of Industry and Regulatory Affairs for Governance and Experience, Americas, TikTok Shop
Alyssa leads external engagements with industry associations, third-party groups, and government agencies, to educate stakeholders about TikTok Shop's policies to protect customers, creators, and sellers.
Kostas Fintrilis, Head of Brand Relations, Americas, TikTok Shop
Kostas leads the brand relations team on direct engagement with brands, rights owners, and intellectual property rights-focused organizations. The brand relations team focuses on driving awareness around TikTok Shop's Brand Protection program, advocating policy, program, and tool improvement for rights owners, as well as building partnerships with brands to resolve intellectual property rights-related issues.
Wei-Wen Wang, TikTok Shop US's Brand Relations team
Wei-Wen Wang is part of TikTok Shop US's Brand Relations team, where she assists rights owners and their representatives in understanding how to protect their intellectual property rights on the platform.
About TikTok Shop
TikTok Shop is defining a new shopping culture — one that is rooted in discovery and fosters connections among sellers, creators, and the TikTok community. Since 2021, TikTok Shop has expanded from Southeast Asia to the United Kingdom, and most recently, to the U.S. in 2023, growing a community of more than 15 million sellers around the world. This new shopping experience empowers people to discover and buy products from their favorite creators and brands while providing brands, sellers, and creators the tools to sell products directly on the TikTok app.
Through shoppable content formats like short videos, live shopping events, and a dedicated product marketplace, businesses large and small can tap into the authenticity and creativity of the TikTok platform to revolutionize their growth strategies and offer our the TikTok community access to a diverse array of products.