Register Now
Registration:
Members & Non-members: Free
Date & Time:
Thursday, July 24, 2025
2 to 3 p.m. (Eastern)
Objective:
During this one-hour webinar, YPulse’s Chief Content Officer MaryLeigh Bliss and Chief Research Officer Chanon Cook will walk you through how Gen Z is using newfound adult freedom and budgets to take care of their inner child. Whether buying toys — which are now being made with young adults in mind — watching childhood classic shows, or even attending experiences based on new kids’ media, this generation is growing up by staying young.
Who Should Attend:
All toy professionals are welcome to join; this session is specifically recommended for executives and staff responsible for development, sales, marketing, and research.
What You Will Learn:
- Exactly how Gen Z connect to their childhood through kids’ products and play
- What drives this generation to buy toys and watch media made for younger consumers
- The toys that Gen Z are buying for themselves and the kids’ media they’re watching
- The kinds of experiences brands can engage with to attract this gen of playful adults
- How brands can dial into this gens’ childlike spirit
Presented By:
YPulse
Moderator:
Anne McConnell, senior director, market research & educational initiatives, The Toy Association
Presenters:
MaryLeigh Bliss, chief content officer at YPulse
As YPulse’s chief content officer, MaryLeigh oversees the syndicated products that decode the next generation for some of the world’s biggest brands. She manages the expert team of Gen Z and Millennials who create the research, newsletters, articles, and over 100 reports annually that help clients understand and reach young consumers in the U.S. and Western Europe. Her role also involves acting as a culture and youth insights expert, consulting with brands to identify trends and actionable insights, and layer generational and youth knowledge over data findings.
Chanon Cook, chief research officer at YPulse
As the head of YPulse’s Youth Strategy Studio, Chanon and her team partner with brands to uncover insights and develop youth-focused strategies through an ever-evolving cultural lens. Prior to making the move to agency side research, Chanon led brand side research for some of the largest entertainment companies in the world, including Paramount (at Comedy Central) and NBCU (Kids & Family). While serving as senior vice president of research and strategic insights at Comedy Central, Chanon's mission to advance the brand's understanding of its younger audience led her to discover YPulse... and she's been a fan of YPulse, and an advocate for the power of youth and cultural insights, ever since.
About YPULSE
YPulse doesn't mind the gap — we bridge it between brands and younger generations with insights that turn confusion into connection. We're the leading authority on Gen Z, Alpha, and Millennials, delivering comprehensive, data-backed intelligence on 8 to 39-year-olds across North America and Western Europe.
Our subscription-based research doesn't just tell you what young people are doing — we decode why they're doing it and what it means for your brand. From daily intelligence and trend reports to brand tracking and custom research through our Youth Strategy Studio, we give you everything needed to truly understand youth culture's beautiful mess.
Every insight comes with the strategic context to help you spot opportunities before they become obvious to everyone else. Because while other companies are still trying to figure out "kids these days," we're already three trends ahead.
To learn more, visit ypulse.com.