Register Now
Registration:
Members: Free
Non-members: $99.00
Date & Time:
Thursday, May 8, 2025
2 to 3 p.m. (Eastern)
Objective:
In this informative, one-hour webinar, Precise TV will reveal how brands can effectively and safely engage with the highly influential Gen Alpha audience to increase brand awareness and toy sales.
Who Should Attend:
This session is designed for toy industry professionals, particularly those in marketing, digital marketing, and media planning. Whether you're a senior leader, or part of a digital marketing team, this webinar will provide you with the insights needed to increase sales via mobile gaming audiences, safely and effectively.
What You Will Learn:
As mobile gaming continues to grow, it's crucial for toy advertisers to understand the unique opportunities and strategies for reaching these younger generations. We’ll introduce cutting-edge measurement technology for in-app kids and showcase the power of mobile gaming as an advertising platform.
This session will touch upon innovative techniques for creating thumb-stopping playable ads and using AI-driven contextual targeting to ensure your campaigns are COPPA-compliant.
In this session, we will dive into actionable strategies and the latest trends, including:
- Key findings from Precise TV’s 2025 PARK report on mobile gaming and Gen Alpha buying behaviors
- How toy companies can build authentic connections with young audiences in a digital-first world
- The role of mobile gaming in the evolving toy advertising landscape
- Best practices for toy brands to create interactive, playable ads that capture attention
- How to leverage AI and contextual targeting for safe, COPPA-compliant campaigns
- Innovative measurement tools to track and optimize your campaign performance
Moderator:
Anne McConnell, senior director, market research & educational initiatives, The Toy Association
Presenter:
Denis Crushell, chief commercial officer, Precise TV
Denis has a wealth of experience in the retail digital space from his current and previous roles at Google, YouTube, and Tubular Labs. At Precise TV, Denis and his team help multiple e-commerce clients with performance advertising for online video. They specialize in helping companies with contextual targeting on YouTube, Shorts, mobile gaming, and CTV. They have access to exclusive Amazon purchase data for ad targeting and help global toy brands such as LEGO, Mattel, and Moose Toys.