Register Now
Registration Fee:
Members: Free
Non-members: $99.00
Date & Time:
Thursday, March 27
2 to 3 p.m. (Eastern)
Objective:
This hour-long webinar will highlight key findings from new research completed on U.S. kids’ behavior, expanding on data presented at Toy Fair. It will include insights on kids’ daily routines, digital and screen preferences, favorite brands and parents’ shopping and gift-giving behavior to help toy companies increase sales in the U.S. toy market.
Who Should Attend:
All toy professionals are welcome to join; specifically recommended for executives and staff responsible for development, sales, marketing, and research.
What You Will Learn:
This webinar will examine top-level research findings by market research consultancy BrandTrends on opportunities, obstacles, and key success factors for growth in the U.S. toy market in 2025. To help toy companies understand how best to position their product lines, the session will explore children’s weekly routines and playing habits, television and streaming services, their relationships with digital apps, virtual reality and the metaverse, reading habits, favorite superheroes, and pocket money spend. It will also review kids’ favorite brands and their influence on purchase intent, parent shopping habits, gift-giving behavior, and holiday shopping trends.
Note: This presentation expands upon the information shared live during the presentation at Toy Fair 2025.
Moderator:
Anne McConnell, senior director, market research & educational initiatives, The Toy Association
Presenter:
Philippe Guinaudeau, CEO, BrandTrends
Philippe serves as CEO of the international market research and consulting organization BrandTrends and is a well-recognized, highly knowledgeable marketing professional. For the last two decades, Philippe has been providing worldwide brands with research data that has resulted in increased sales, the identification of new key revenue streams, and vital insight into consumer attitudes and emerging trends.
Prior to taking on the role of CEO at BrandTrends, he was a director of The NPD Group where he went on to gain considerable experience in the toy and games, licensing, and entertainment sectors. He started as a durable goods consultant at AC Nielsen prior to joining NPD and has worked extensively across North America, Europe, Australia, and Asia.
About BrandTrends:
The BrandTrends Group is a premier provider of market research and consulting services, focusing on brand, lifestyle, and attitudinal trends, with a particular emphasis on children, youth, and families. Their team of experienced researchers and analysts is dedicated to helping businesses, organizations, and individuals stay ahead of the curve in the constantly changing market landscape.
They conduct extensive monitoring in up to 53 markets annually, providing their clients with in-depth knowledge, expertise, and unique, proprietary analytics to identify the best opportunities in retail activation, consumer attitudes & behavior, competitive environment, and brand line design.
The BrandTrends Group works with renowned global companies across a variety of industries, including consumer package goods corporations, entertainment studios, retailers, and industry bodies.
To learn more, visit www.brandtrends.com.