2025 Toy Trends Briefing

Presentation Access:

View the video

Presented on:

March 1, 2025

Objective:

The Toy Association’s trends team provided attendees with a first look at the top toy trends of 2025 and discussed the latest developments in play with examples straight from the show floor. The insights were backed by new consumer research commissioned by The Toy Association.

Who Should Attend

Open to all; specifically recommended for consumer and trade media and buyers.

What You Will Learn:

The Toy Association’s Toy Trends Briefing, which first unveiled new trend insights and research to an audience of hundreds of media, buyers, and toy professionals during Toy Fair® 2025 in New York City. The Toy Association's team of trend experts meets with hundreds of global toy companies throughout the year to track the latest developments in toys, play, and youth entertainment, as well as parallel industries and cultural trends.

Moderator:

Adrienne Appell, executive vice president of marketing communications, The Toy Association

Presenters:

Kristin Morency Goldman, senior director of strategic communications, The Toy Association

Jennifer Lynch, content developer, The Toy Association

Maddie Michalik, assistant manager, content & digital communications, The Toy Association