Register Now
Registration:
Members: Free
Date & Time:
Thursday, August 15, 2024
2 to 3 p.m. (Eastern)
Objective:
From editorial opportunities, to earned and paid media spots, strategic partnerships, and consumer outreach and education, there are multiple ways to elevate the image of your company and brand. Did you know that The Toy Association’s communications team works in all of these areas on your behalf? This webinar will give you an inside look at how you can leverage our communications activities, as well as tips and tricks for creating an impactful communications strategy and garnering coverage for your products throughout the year.
Who Should Attend:
All Toy Association members are invited to participate; however, this webinar is specifically recommended for those involved in public relations, marketing, advertising, and social media promotion.
What You Will Learn:
Presenters will walk attendees through:
- General PR 101: best practices and tips for garnering coverage for your brand.
- A rundown of The Toy Association’s safety & advocacy communications; trend & product promotions; and consumer outreach.
- The Toy Association’s main vehicles for disseminating industry news: Toy News Tuesday, trade partnerships, and social media, and how members can tap into these vehicles to bolster awareness of their company, products, initiatives, and brands.
- Crisis communications – how our team can help.
- How to leverage the various initiatives and programs powered by The Toy Association, including Toy Safety Awareness Month, PlaySafe.org, trend reports, The Genius of Play, and STEAM initiative.
- Other media and promotional opportunities available through The Toy Association at Toy Fair and the Toy of the Year (TOTY) Awards.
Moderator:
Anne McConnell, senior director of market research & educational initiatives, The Toy Association
Presenters:
Adrienne Appell, executive vice president of marketing communications, The Toy Association
Kristin Morency Goldman, senior director, strategic communications, The Toy Association