February 10, 2026 | The Toy Foundation’s (TTF) online auction in celebration of the Toy of the Year® Awards and Toy Fair® is now open for your bids! The auction features nine spectacular experiences, with 100 percent of the proceeds supporting the delivery of toys to children in need worldwide and funding of play projects in children’s hospitals and following natural disasters.
The entire toy industry is invited to place bids online here through Tuesday, February 17 at 5:00 p.m. (Eastern). You do not need to attend the TOTY Awards or Toy Fair to participate.
Auction items include:
“Our auction is a playful opportunity for the toy industry to enjoy some incredible experiences and support children in need at the same time,” said Pamela Mastrota, executive director of The Toy Foundation. “We’re grateful to our partners who donated the auction items and to our bidders for helping us raise critical funds to advance our mission.”
Every winning bid directly supports TTF’s Play Fund and Toy Chest programs to expand toy distributions worldwide, fund more grants that bring play into children’s hospitals, and strengthen natural disaster response efforts.
In lieu of auction bids, cash donation can also be made online to TTF.
To learn more about The Toy Foundation, visit ToyFoundation.org or contact the TTF team.