Blue Plate Media Services (BPMS), in collaboration with The Toy Association™, will present its 16th Annual Blue Plate Media Lounge at Toy Fair®, where the agency will host free educational sessions open to all Toy Fair exhibitors and attendees.

Taking place on Monday, February 16, the programming is an opportunity to learn hands-on, insider tips from toy industry media executives about strategic media planning, while also offering a retreat from the hustle and bustle of the show floor. Attendees can choose the topic they’d like to explore with a BPMS expert during a 15-minute, one-on-one meeting at the time of their choosing. Show attendees should register in advance.

Sessions will include:

• Building Your Media Mix in a Modern World: Actionable steps to effectively engage with your consumer to drive brand success.
• Why Awareness is Becoming a Performance Metric: Understand why upper-funnel media is now essential — even for ROI-driven campaigns.
• Maximizing Digital Retail Media: Leveraging retail media for measured attribution.
• Facebook ROI — From Conversion to Awareness: How to adapt your strategy to unlock ROI.
• Creator Talent for Maximum ROI: Integrate creators into your media mix to amplify content and accelerate returns.

The Blue Plate Media Lounge will be open from 9 a.m. to 5 p.m. on February 16 in Room 1D05. The lounge is open to all show attendees but specifically beneficial to toy marketers, marketing directors, media directors, and other media professionals responsible for advertising toy products to consumers.

To learn more, contact David Becker, president of BPMS.

Toy Fair® will take place February 14 to 17, 2026 at the Javits Center in New York City. Attendee registration is now open. Exhibitor applications are still being accepted. Visit ToyFairNY.com to learn more.