The Toy Association’s trends team spotlighted must-have holiday toys from members, bringing timely gift inspiration to families across major media markets throughout December. The segments reached a cumulative audience of more than 790 million.

The Toy Association joined Fox26 Houston and CBS Los Angeles to share hot picks for last-minute holiday gifting and to highlight what’s topping kids’ wish lists. Featured products represented a wide range of companies, including Hugimals World, Sky Castle Toys, Smart Toys and Games, Ultra PRO International, Thames & Kosmos, Vango Toys, Toy Monster, Hasbro, Goliath, Magna-Tiles, Ravensburger, and Razor.

In addition, several Toy of the Year® (TOTY®) finalist products, from Cows in Space and the Disney Stitch Ultimate Stitch Interactive Feature Plush to the VTech Get Growing Tractor & Mower Ride-On and Hyper Burst Shockout Circuit, were featured by The Toy Association trends team in satellite media tours (SMTs) that aired in seven markets from coast to coast. The SMTs were further amplified by MSN and Yahoo! News platforms.

To view TV segments and trend videos featuring Toy Association members’ products, visit TheToyAssociation.org/trends. For information about the specific products featured in recent segments, visit The Genius of Play's As Seen on TV page.

Companies looking to showcase new products to The Toy Association’s trends team and be considered for 2026 media opportunities are encouraged to contact Maddie Michalik to schedule a Toy Fair® Product Preview meeting, taking place Friday, February 13 at the Javits Center in New York City, the day before the show opens (Feb. 14-17, 2026).

The Toy Association will also unveil the top 2026 toy and play trends at the annual Toy Trends Briefing, taking place Saturday, February 14 at Toy Fair. Visit toyfairny.com to learn more and register.