The 2026 Toy of the Year® (TOTY®) Awards, taking place Friday, February 13 at Pier Sixty in New York City, is the industry’s night to celebrate the most innovative products of 2025 and fundraise to deliver the extraordinary benefits of play to children in need. Sponsors of the TOTY Awards champion The Toy Foundation’s (TTF) mission to unite the collective philanthropy of the industry to benefit children in need.

TTF extends its gratitude to this year’s event sponsors:

• Presenting Sponsors: Amazon, Hasbro, Jazwares, Mattel, Ravensburger, and Spin Master / Melissa & Doug
• Vision Sponsors: JAKKS Pacific, Just Play, The LEGO Group, Paramount, PMI Toys, Tonies, and VTech Electronics
• Mission Sponsors: Beacon Media Group, Circana, EzyRoller, Moonbug Entertainment, NBC Universal, Precise TV, Radio Flyer, Thames & Kosmos, and Zigazoo

There is still time to become an event sponsor and support The Toy Foundation’s efforts to make a positive difference in the lives of children worldwide. Sponsorship opportunities are available online.

“At Jazwares, we prioritize the health, well-being, and educational development of children through our Jazwares Cares initiatives. The Toy Foundation is an important partner in helping us put smiles on children’s faces around the world, and we’re proud to extend our support of their philanthropic endeavors by serving as a Presenting Sponsor at the upcoming TOTY Awards,” said Sara Rosales Montalvo, senior vice president of communications at Jazwares.

The TOTY Awards celebrate the top toys and games of the year; honors industry trailblazers; and serves as a fundraiser to advance TTF’s key initiatives, Toy Chest and Play Fund, which bring the comfort and joy of play to children in need. To date, TTF has impacted 36 million children around the world through delivering brand-new toys and funding play projects.

"Ravensburger is honored to stand alongside our fellow Presenting Sponsors to amplify the industry’s collective commitment to ensuring every child has access to meaningful play,” said Thomas Kaeppeler, president at Ravensburger. “Play is more than a moment of joy — it is a foundation for connection, confidence, and lifelong learning. We’re proud to support The Toy Foundation’s mission to bring these benefits to children who need them most.”

All TOTY Awards proceeds, including sponsor support, help TTF advance its work to positively impact more children around the world. In addition to sponsorships, there will be opportunities to support TTF throughout the night, including an auction (more details to come), raffle, and onsite pledges.

TOTY Awards tickets are available to purchase online.

To discuss year-round partnership opportunities or sponsoring future Toy Foundation fundraisers, contact TTF’s Director of Development Kevin Colman.

To learn more about TTF and its programs, visit ToyFoundation.org or contact TTF staff.