The annual Toy Fair® Product Preview provides exhibitors with an exclusive platform to showcase their key drivers and collaborate with the Toy Fair PR team ahead of the show (taking place February 14 to 17 at the Javits Center in New York City). This free opportunity maximizes exposure for exhibitors and plays a pivotal role in shaping the media narrative surrounding Toy Fair, including what top toy trends the press should look out for.

Taking place on Friday, February 13 from 8:30 a.m. to 4:30 p.m. in Hall 1D at the Javits Center, the Toy Fair Product Preview will offer companies the chance to demonstrate their top priority products for the show, practice their media pitches, and be a part of the “New Product Showcase” video loop that will run in the Press Center during the show.

“The Product Preview plays a key role in helping companies maximize their Toy Fair media presence,” said Kristin Morency Goldman, senior director of strategic communications at The Toy Association. “By collecting product information ahead of time, our team can efficiently match reporters with exhibitors and toys that fit their stories and promote all the exciting playthings and companies throughout the show.”

Companies interested in participating must reach out to The Toy Association’s Maddie Michalik by January 28. Appointments for the Toy Fair Product Preview are scheduled on a first come, first served basis.

For any questions regarding media relations at the show, contact Kristin Morency Goldman, The Toy Association’s senior director of strategic communications.

Toy Fair® will take place February 14 to 17, 2026 at the Javits Center in New York City. Attendee registration is now open. Exhibitor applications are still being accepted. Visit ToyFairNY.com to learn more.